Interactivity LLC - Integrated content, business and technology planning
Integrated content, business and technology planning.  Coaching on editorial quality and multimedia workflow.
Business Planning.
Editorial Quality.
Newsroom Workflow.
About Brad Kalbfeld.


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Nick Evansky has a wealth of knowledge and experience in broadcast technology.

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Business planning and development

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Digital technology allows you to supplement the revenue you get from your one-way traditional platform with revenue from new two-way (interactive) distribution channels.  By using your existing investment in gathering and producing content to provide material for your new interactive products, you can diversify your revenue streams without adding tremendous new operating costs.


Interactivity can help:


Identify new revenue opportunities that play to your strengths and that you can  pursue

   by leveraging your existing resources.  SEE OUR QUALIFICATIONS TO DO THIS


Identify potential partners who can bring complimentary capabilities and share in the

   risks and rewards of starting up potential new distribution channels.  SEE OUR QUALIFICATIONS TO DO THIS


Clearly identify the operating and capital costs to pursue the opportunities, including

   the investment in technology to enable you to create content for all platforms.



Plan improvements in your content workflow to enable you to cover stories in all media.


Draw up a financial pro forma that allows you to forecast revenue, expense and cash flow

   based on various assumptions.  SEE OUR QUALIFICATIONS TO DO THIS


Negotiate terms of agreements with potential partners.  SEE OUR QUALIFICATIONS TO DO THIS


Principal Brad Kalbfeld has experience in each of these areas, having played a key role in the conception, business planning and execution of various new products at The Associated Press.  His holistic approach to business planning means all aspects of your proposed strategy will be planned in a coordinated way.




You no longer have to (or should) define your business 
by your distribution platform.
Now, you can (must) define it by the content you create.